5 Tips for Selling Your Home in Winter
Winter selling presents unique challenges. That doesn’t mean you can’t get a great price for your home during the colder months. Put the best spin on your winter listing and earn the most bang for your buck.
- Include pictures from the warmer seasons.
Showing off an incredible landscaping job can be difficult when everything is brown, dead, and covered in snow. Provide your real estate agent with a few photos that show the trees in bloom and the flowers in color. This will help buyers visualize your home during all seasons.
- Keep the heat on
No one likes walking into a cold drafty space. Even if the property is vacant, keep the temperature at a reasonable level. You don’t need to light a fire in the fireplace, but do show that it is functional. Make sure all drafts around windows and doors are sealed and open the blinds to let in natural light even on the darkest days. Replace dead light bulbs with bright LEDs for maximum lighting.
- Make the most of lower inventory
Winter is the ideal time to help your house stand out against the rest of the real estate market. Perhaps you are home is the only one currently listed near an ideal neighborhood or it has heated flooring. Do whatever you can to highlight the features that make your house unique compared to the other listings on the market.
- Maximize your curb appeal
Bare landscaping highlights the other exterior conditions of the property. Touch up your paint and replace rotted siding. Use seasonally appropriate decorations. Keep all stairs and walkways free of snow ice and leaves.
- Make a video tour
Frightening weather makes buyers more reluctant to leave the coziness of their current homes. Homebuyers are more likely to first scroll the Internet during the winter season to find properties. A video tour will attract house hunters that don’t necessarily want to leave because poor winter conditions.
The Hooper Home Team can help you maximize your home’s potential during the traditionally slower winter selling season. Through our detailed marketing approach, we know how to highlight your property’s best features to attract serious buyers.